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SHAWOOD SAKAI HOUSE

Rebranding a premium home builder to stand apart in the crowded Australian

Real Estate
Hospitality & Travel
Hospitality & Travel

After a decade of building homes in Australia, Sekisui House wanted to take their SHAWOOD brand to the next level. Our challenge was to develop a strategy that translated an amazing in-person experience into a restrained, premium identity. Building on existing brand equity, our creative response was as crafted, bespoke and adaptable as the homes themselves; capturing the SHAWOOD lifestyle in everything from fonts to photography, colour palettes to print materials, a scalable website, and a beautifully evocative brand film, complete with oriainal soundtrack.

Pink Poppy Flowers
Screenshot 2026-02-22 at 22.18.20.png
Pink Poppy Flowers
Pink Poppy Flowers

The Challenge: Redefining the golf club

Rebranding a premium home builder to stand apart in the crowded Australian

Our approach: Creating a lifestyle brand

Rebranding a premium home builder to stand apart in the crowded Australian

Real Estate
Hospitality & Travel
Hospitality & Travel

After a decade of building homes in Australia, Sekisui House wanted to take their SHAWOOD brand to the next level. Our challenge was to develop a strategy that translated an amazing in-person experience into a restrained, premium identity. Building on existing brand equity, our creative response was as crafted, bespoke and adaptable as the homes themselves; capturing the SHAWOOD lifestyle in everything from fonts to photography, colour palettes to print materials, a scalable website, and a beautifully evocative brand film, complete with oriainal soundtrack.

Pink Poppy Flowers
Pink Poppy Flowers
Screenshot 2026-02-22 at 22.18.20.png
Screenshot 2026-02-22 at 22.18.20.png

Our Results: Driving growth through perfomance and innovation

Rebranding a premium home builder to stand apart in the crowded Australian

Total Revenue Growth (YoY)

+ 25%

Membership Sign            Up's

+ 164

Annual Retention        Rate

+ 23%

Revenue Per Member (RPM)

+ 31%

OUR SERVICES

Diverse solutions tailored to your every need

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

Pink Poppy Flowers
Pink Poppy Flowers

LETS WORK TOGETHER

Carrington & rowe

Architecting timeless brands, immersive spaces, and creating memorable experiences.

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